The Chobani Principle

Surround yourself with dreamers, doers, and believers. But, most of all, surround yourself with those who see greatness within you, even when you don’t see it yourself.- Sheila Gerald
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Nutritional benefits aside, Chobani tastes amazing!! It always pairs best with my other love, coffee (especially Starbucks)

 

 

I am Jessica and I have become a Chobani addict. I absolutely love their Greek Yogurt. In fact, to make it affordable, I buy it by the truckloads at Costco. I have been known to make special trips to Costco just to ensure that my supply never runs low. The highlight of my January was that both Target and Giant Eagle had Chobani on sale at different moments, opening up the opportunity for me to explore and indulge in the flavors not offered in the Costco superbox.

Upon opening up my Chobani this morning, (which by the way is a perfect pre-run food item) , and promptly licking off any excess yogurt that stuck to the lid (I am that person), I had a flash of inspiration. What if I approached everything in my life like I approach Chobani yogurt? It may seem like my daily Chobani obsession was easy to come by, but in fact, my relationship with it started very tumultuously.

I have always been a lover of yogurt and a calorie counter. Even when I was at my highest weight and was totally out of shape, I was still aware of every calorie that I consumed. I was never mindless about my destructive choices. That being said, I was locked into eating “Light and Fit” yogurt because it was 80 calories and fat free. I kept hearing about Greek yogurt and all of its benefits, and yet I just kept eating the yogurt that had little to no protein and that had artificial sweetners just because it was 80 calories versus the 140 in most Chobani individual fruit cups.

How many things in life do we get stuck on, even good choices, when something great is out there waiting for us but we refuse to even try? “Light and Fit” was a good choice, but Chobani has turned out to be a great choice. Chobani leaves you feeling full, the flavor is much richer, and it has more of all of the good stuff that your body needs. (I was NOT compensated at all for this post. In fact, nobody at Chobani even knows I exist.)

The Chobani principle, which I invented in case you didn’t know, has turned out to be a small step to a lot of big change. I had honestly never eaten Quinoa, Hummus, or a whole other host of body nourishing and delicious items before because I was stuck on eating “diet” foods and ate what was familiar.ย  It is an educational experience to learn that notย  all health foods are diet foods. In fact, chia seeds have an enormous amount of calories and almonds are chock full of fat. There are a lot of good things in life, like calorie counting and watching what you put in your body, but there are even greater things like focusing on your health and achieving specific wellness goals. There are containers of Chobani in every area of your life just waiting for you to peel the lid off and give it a shot.

Can you believe that I used to cook and serve Minute White Rice for my family and myself? I am horrified every time I think of it. My 899 pound bag of organic brown rice that I buy at Costco tastes so much better, fuels our bodies, and the only change it required for me was to actually buy a rice cooker and realize that minute rice might have been a good choice for one season, but greater choices were out there.

FYI: Rice cooked in a rice cooker is infinitely more delicious that what is cooked on the stove or microwaved in some lab generated instant package.

I guess the point I’m getting at is that the Chobani Principle applies to everything. What paradigm shift do you need to make (for example obsessing about calories at the expense of true health and nutrition) that will take you to the next level? What products do you have brand loyalty to that might not be the best option for you and your long-term mind, body, spirit goals?

Paradigm shifts that I’ve encountered since turning 30:

  • I used to hate running and could never run even a mile—I’m now a marathoner.
  • I used to obsess about my weight all the while watching it creep up or yo-yo everywhere—–I now stay within a 3-5 pound range with minimal “extra” effort (I still count every calorie and run like a crazy person so I guess some of you think that’s way more than minimal “extra” effort, but it’s really not. It’s habit now.)
  • I used to think texting was horrible and didn’t even have it on my cell phone plan. I mean, why can’t you just call me?——I finally added it to my plan and now hate being called. Hooray for convenience!
  • I used to obsessively clean up every single item my kids played with and dragged out without concern of the stories they would tell their therapist about Type A mom one day—–I now wait until they are on the bus to restore the order I need or wait until Sunday night/Monday morning before I take everything they own and hide it somewhere. They actually are now allowed to play in the family room and have books and toys in there and their therapist can be regaled with stories of how cool and fun mom is instead of how she was obsessively cleaning 24/7. It’s almost like they live in their own home and have rights associated with that just like I do… Fancy that!!

As you can see, there are many ways to apply the Chobani principle. How will you step out of your comfort zone today to see long-term goals realized?

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Shameless bragging in 3, 2, 1……….Both boys had parent/teacher conferences yesterday and both boys are rocking out in academics and behavior at school. Maybe I gave them just enough of my Type A to succeed, but not enough to cause psychological distress ๐Ÿ™‚

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